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Online Surveys

What are Online Surveys?

Online surveys are one of the fastest, most efficient vehicles to gather information and can be used in a variety of scenarios.  This method of data collection is becoming more popular as computer literacy and accessibility grows among a broader range of demographics and is now considered a viable, effective, and often a lower cost method for accessing respondents for some research.  Sample sizes for online surveys can vary anywhere between 150 and 8000, depending on respondent availability and desired uncertainty.  Great Lakes Marketing can write, program, launch, and administer an online survey, then collect, analyze, and present the data in a full report.

How does it work?

Based on the established objectives of the survey, our team of experienced researchers will assist in creating a questionnaire.  Online surveys consist of close-ended questions (multiple choice), open-ended questions (short answer), or a combination of both.  When the survey is finalized and programmed, a unique web address is sent to respondents.  Depending on the survey, respondents may be members of AskToledo.com, representatives of a client’s sample list of customers, or a rented panel who meet the desired demographic criteria.  We monitor the results as they come in to ensure that the survey is representative of the target demographic.  We close the survey link after enough people have participated, and then analyze, interpret, and compile the data into a report.

How are Online Surveys used?

Online surveys can be used for:

  • Pulse Surveys
  • Obtaining data from a large sample
  • Reaching respondents in multiple geographic locations
  • Lower cost research