We deliver the insights that lead to data-driven strategies.

We're ready to put our 60 years of research expertise to work for you. Whatever your project needs, we've got the right methodology and approach to capture the vital insights you're seeking. Founded in 1964, we are a woman-owned team of marketing professionals who have the expertise to develop and manage complex projects, from design to analysis. Great Lakes Marketing Research has a GSA contract with the federal government and is ISO accredited to test and certify products according to US and international standards. We adhere to FDA guidelines for label comprehension studies and useability studies and follow industry best practices for survey work.