Our Services
Surveys.
Surveys are one of the fastest, most efficient vehicles to gather information and can be used in a variety of scenarios. Our online survey methodologies allow for quick, reliable, and cost-effective data collection. Our mail survey methodologies are great for community research as it allows us to hit every household and reduces the technology bias. GLM can write, program, launch, and administer a survey, then collect, analyze, and present the data in a full report. We are with you every step of the way.
Focus Groups.
A focus group is 8 to 12 people with defined characteristics gathering together for a discussion on a certain issue, led by a trained moderator. This method works well for companies in the fact-finding stage, for generating ideas, and for evaluating products or concepts that need to be experienced or discussed. The information gathered is qualitative and not representative of the entire population. Proper sample definition and selection are critical. GLM offers both in-person and virtual focus group options.
Product Evaluations.
Product evaluations put your product in the hands of real consumers. We work with our respondents to gather insightful feedback that will help shape your marketing. The information gathered is qualitative and quantitative and allows you to better understand how the market will react to your product.
In-Depth Interviews.
In-Depth Interviews are conducted by our trained researchers and are used in research that is descriptive or detail-heavy in nature. With proper screening and efficient scheduling, these interviews provide quality information from respondents that meet specific demographic criteria. Our data collection procedures include a full range of quality control measures to ensure detailed briefings, accurate sampling plans, and valid response capturing.
