Expert Partnerships. Powerful Insights.

Hi! We're Great Lakes Marketing Research -- but our friends call us GLM.

How can we help?

Our small team yields big results.

Founded in 1964 in Toledo, OH, GLM has been serving clients around the world for 60+ years. We're a full-service marketing research, consumer insights, and product testing firm. We collect timely and valuable information our clients can use to make strategic, evidence-based decisions.

On average, our team of tenured research professionals have been with us for 20+ years. We're a small, but mighty team delivering top-notch insights that fuel progress in organizations across the U.S. We're proud to have earned trust at every level of business, from small, beloved local companies to the country's largest agencies. We credit our company's values of cultivating respect and meaningful, rewarding relationships with our community and our clients for guiding our work.