Laura is an experienced manager of quantitative and qualitative studies, skilled in working with large survey samples and balancing research data to population demographics.  She has expertise in data analysis, report writing and presentation of the research findings.  She is the resident report editor and qualitative interviewing research expert for GLM.

Laura has been instrumental in creating research tools for conducting studies with consumers, CEOs and students.  Her projects include satisfaction and awareness studies for clients in the health care, financial, and consumer products industries, advertising research, as well as survey research for state and county public entities.

Laura earned a Bachelor of Arts with Honors from The University of Michigan and worked in consumer product sales and marketing for Procter & Gamble before joining Great Lakes Marketing.  She combines her academic background and her marketing experience to work with clients to successfully meet their research objectives.