Lori is a skilled marketing research consultant, developing data collection methodologies that obtain the most valuable information from insightful and important members of the marketplace. She is also a talented and skilled focus group moderator, annually conducting over 50 groups nationwide.  She engages participants and probes for the real motivations behind purchase decisions and brand images.

Her expertise is in research design methodologies, statistical analysis and quantitative research methods. Lori’s reports are insightful, powerfully written managerial documents that highlight the key findings and provide direction for strategic planning and innovation.

Lori brings over 45 years marketing research and consulting experience to your projects. Lori joined GLM in 1978, and became an owner in 1985. She earned a doctorate in strategic marketing with minors in statistics and international business. Her academic training combined with front-line experience makes her a valuable business partner.