Remember the days when the phone rang, and everyone in the household rushed to answer the call? Or those days when you got home and asked, “any calls?” Today more than half of adults... Read more
There is a pose in yoga called dhanurasana. Or, as we weekend yogis call it – Bow Pose. You lay on your belly, bend your knees and reach back to grab your feet. The... Read more
Consumers got a taste of having more power over place and time, and they will not easily go back to their old ways. There is not going to be a new normal. Normal implies: conforming to... Read more
How risky is it for you to be wrong about your customers? We all love to joke about how weathermen can be wrong half the time and still keep their job. Not many of... Read more
Is the WWW (Wondrous Warehouse of Wisdom) kicking your proverbial assumptions about what influences how people think about your product? In our recent studies of shoppers, 58% said the primary influence on their choice of a major appliance is online... Read more
Data and information have an expiration date – the information you collected last year, and in some industries, last quarter, is old. The main reason: competition is changing rapidly. Technology is shifting power to the... Read more
Part 2 Today, your word is not good enough. The growing and incredible power of word-of-mouth and reviews through uncontrolled communication channels is the antithesis of traditional advertising. Oh, the good old days when... Read more
Part 1 Consumers want tangible reasons to believe. “Tangible” does not necessarily mean something you hold in your hand. Today, it’s more likely to mean something you hold in your heart. Think about this... Read more
Part 2 In developed societies, we are well beyond necessity being the mother of invention.Today, we want frustration reduction. In my research, I have seen three main sources of frustration: 1. Separation between the... Read more
Part 1 Do this for me – think of a real innovation…not a product extension like more stuff in an Oreo cookie or a new feature on an alarm clock. Think of a really... Read more
